Patrick Vargas

pvargas@uiuc.edu

Assistant Professor of Advertising

Research Assistant Professor of Communications

Professor Vargas currently teaches Advertising 581: Research Methods, and Advertising 590: Attitude-Behavior Relations. His research focuses on attitude measurement, stereotyping and prejudice, and information processing aspects of persuasion. He is particularly interested in attitudes that exist outside of conscious awareness.

Ph.D., Ohio State University (Social Psychology); M.A., Ohio State University (Psychology); B.A., St. Mary's College of Maryland (Philosophy, Psychology)