Faculty
Patrick Vargas
103 Gregory Hall
(217) 333-0325
pvargas - at - uiuc.edu
Education
Ph.D., The Ohio State University (Social Psychology)
M.A., The Ohio State University (Psychology)
B.A., St. Mary's College of Maryland (Philosophy, Psychology)
Affiliations
Associate Professor of Advertising
Associate Professor of Psychology
Associate Professor of Communications
Course Specialties
Research Methods
Attitude-Behavior Relations
Psychology of Advertising
Background
Vargas double-majored in philosophy and psychology at St. Mary's College of Maryland and went on to pursue graduate studies in social psychology (with a minor in quantitative psychology) at The Ohio State University. While at OSU, he worked most closely with professors Bill von Hippel, Rich Petty and Bob Arkin. In 1997-98, Vargas worked as a post-doctoral researcher under the guidance of Joe Forgas at the University of New South Wales. Since 1998, Vargas has been at the University of Illinois at Urbana-Champaign.
Research/Creative Endeavor
Vargas' research focuses on attitude measurement, stereotyping and prejudice, and information processing aspects of persuasion. He is particularly interested in attitudes that exist outside of conscious awareness.