Faculty

Michelle Nelson.

Michelle R. Nelson

102 Gregory Hall
(217) 244-2601
nelsonmr - at - uiuc.edu

Education

Ph.D., University of Illinois at Urbana-Champaign (Communications)
M.A., University of Wisconsin-Madison (Journalism and Mass Communication)
B.S., University of Wisconsin-Madison (English)

Affiliations

Associate Professor of Advertising
Director of Graduate Studies, Department of Advertising
Associate Professor of Communications

Course Specialties

Audience Analysis (multicultural media and marketing communications)
Advertising Management Planning
International Advertising & Consumer Behavior

Background

Nelson’s research, professional marketing communication experience and teaching focus primarily on intra-cultural and international advertising and consumer behavior. She has researched and worked in Denmark and England before assuming academic responsibilities in the United States. Nelson has published more than 30 book chapters and articles in journals such as Journalism and Mass Communication Quarterly, Journal of Advertising, Journal of Advertising Research, Journal of Consumer Psychology, Journal of Cross-Cultural Psychology and Journal of Public Relations Research. In addition to 10 years of teaching, Nelson also brings professional experience in nonprofit, trade and high-tech organizations./p>

Research/Creative Endeavor

Nelson’s research can be classified into two areas: (a) the reciprocal relationships among cultural values, message content and processing and consumer behavior; and (b) “new hidden persuaders” – non-traditional advertising commercial content (e.g., product placements, commercial content in news) and its influence on audience cognitions, attitudes and behaviors. These areas are integrated in recent projects that explore global commercial content within indigenous cultural artifacts (e.g., films) and that gauge audience persuasion knowledge (literacy), attitudes and responses.

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